Category: Press

Start-up reallocates team to help small businesses migrate to e-commerce for free

Simplex has dedicated an average of 60 hours a week to support entrepreneurs for free; online stores have already been set up; team of professionals donates resources to buy domains and host small e-commerces for six months

São Paulo, April 22, 2020 - With the coronavirus crisis, Brazilian start-up Simplex has reallocated its employees' idle time to help small businesses launch e-commerce for free. "At a time when the pandemic has put millions of jobs at risk, we want to support small and micro entrepreneurs in their digitization processes," said João Lee, 30, co-founder of the young company that, since 2017, has been dedicated to developing products that increase organic traffic (the one that occurs without investing in paid media) in online stores.

The start-up has dedicated an average of 60 hours a week listening to the entrepreneurs who come to it, diagnosing their challenges of migrating operations to the internet, developing online stores and empowering entrepreneurs to manage them. So far, Simplex's team of 10 has been able to support 11 micro and small entrepreneurs, creating 3 online stores. "Behind every small entrepreneur there are many jobs at stake. And behind them, many families. This was our way of participating in the national effort to combat the terrible impacts of the pandemic on people's lives," he says. "The idea is that other companies find their own way to help and multiply solidarity on various fronts of the economy," he urges.

Online resistance

Lee is a specialist in digital analytics and CRM platforms, having worked since 2009 in large e-commerces. For him, if small retailers have any chance of weathering the impacts of the coronavirus crisis, it lies in online sales. His effort began the week of 20 March, when he posted on his social networks that Simplex would be mobilizing to help small businesses with their digitization process for free.

Through the individual efforts of members of the start-up's team, its professionals have been funding the purchase of domains and the hosting of these new online stores for six months. "It's a period for these virtual operations to be able to stand on their own two feet," says Lee. For him, everyone on the team who has been involved in the project has felt especially gratified by the experience.
Check out some businesses that have already received support from the start-up's team of collaborators:

Vallvestti - Monte Sião (MG) - multi-brand clothing store
Actions taken: purchase of domain; website development from Instagram photos of the inn; website hosting for six months.

"I have been feeling the need to have the online option for sales for a long time. Now, with the coronavirus crisis, the need to use the online store has become even more evident. Simplex is helping me with this and, for sure, its work will be fundamental for the future of my business". 

Valdirene da Costa Godoy - Owner

Mar e Prosa Suítes - Arraial da Ajuda (BA) - pousada
Actions taken: Logo development; domain purchase; website development from photos of the inn; website hosting for six months.

"I found Simplex's initiative very interesting at this difficult time we are all going through. Their work will be very important when the movement of guests resumes, since now no one is traveling" - Lina Peixoto - Owner

Luna Artesanato - São Paulo (SP) - micro-entrepreneur of handicrafts and clothing
Actions taken: purchase of domain; development of website from photos of the inn's Instagram; hosting of the website for six months.

"Simplex has brought a light at the end of the tunnel to my life, as it will allow me to move my business, which is being greatly affected due to the coronavirus pandemic."

Jennifer Cruz - Owner

Simplex's new partner gives strong growth rhythm to the company in Brazil and abroad

Vicente Rezende, ex-B2W and Cnova, arrives at the Brazilian start-up with the goal of billing R $ 10 million in 2020 and consolidating the company's presence in Brazil and Europe, where it already operates in France and Italy; England is the target market for next year

São Paulo, November 18, 2019 - After winning more than 20 clients in Brazil and Europe, Simplex, a Brazilian start-up that develops products that increase organic traffic (without investment in media) and sales conversion of e-commerces and digital businesses, is preparing to earn R$ 10 million in 2020, five times more than 2018 revenues.

Behind the company's new pace is newcomer partner Vicente Rezende, with more than 20 years of experience in large e-commerces. "Organic traffic is the best traffic an e-commerce can have. However, it requires hard, constant and multidisciplinary work," he says.

Organic traffic as a goal

According to the entrepreneur, Simplex has managed to automate practices to maximize organic traffic for digital businesses - a concept also known as SEO - through tools that adapt its content to the requirements and best practices of the main search engines. All this is offered as Software as a Service (SaaS), a model that is paid according to the use of the platform. "This is something I had never seen before. In addition, our solution delivers conversion rates up to 30% higher," he says. "The moment has come to give even more scale to the business and bring a new gas to our operations outside Brazil", he guarantees.

"We have the possibility to revolutionize the way we understand the optimization of organic traffic for digital businesses," says the entrepreneur. According to him, Simplex allows a new possibility: to scale the practices that increase it, without depending on great efforts from the IT team. "We are a "MarTech", that is, a technology-intensive company to bring impact and scale solutions to marketing," says Rezende.

Unique trajectory

Simplex's new partner was part of the teams that founded e-commerces such as B2W and Cnova, which are among the largest online stores in Brazil. He was also the CMO (Chief Marketing Officer) of L'Oreal Brasil, a company he left in the middle of the year to join the start-up. "I worked together with the other two partners - João Lee and Florian Bessonnat - at Cnova until 2016, where we managed to have 50% of our e-commerce traffic coming from organic traffic. This saved that operation millions of reais in media investments annually," he recalls.

"When I took over as vice-president of Buscapé, I invited them to help me again with the challenge of increasing traffic," he recalls. The two executives, on this occasion, created Simplex and developed the product. "I saw the technology they developed work more than once. I tested it and approved it so much that I decided to become their partner," he summarizes.

At Buscapé, Rezende recalls, Simplex's solutions increased, in just ten months, about 5 million total monthly visits to e-commerce. All automatically, without any impact on the team and, above all, without competing with any other priority of the client's technology team.

Lisbon Web Summit and globalization

Rezende celebrates the invitation made to Simplex as a participant in the Web Summit in Lisbon, which took place between November 4 and 9. "We are already born global and this was a great opportunity to present the solution to other markets in the European Union that we do not yet operate," he says. Next year, Simplex should focus its expansion to new markets, such as English, after having already won large customers on the European continent in countries such as France and Italy.

Simplex's main product, the Indexa platform, uses artificial intelligence to monitor and "predict" what consumers are searching for on the web and offer them, in milliseconds, automatically created pages with products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. In practice, it generates landing pages that have the same layout as the customer's website, but in absolute compliance with the best practices of the main search engines. All this together brings additional traffic with higher conversion.

Weight portfolio

The businessman believes that Simplex's turnover will grow due to the rapid acquisition of new customers, digital businesses of all sizes, both in Brazil and abroad. "In the last four months alone, we have won five major clients," he says. Simplex already provides its services to companies such as Leroy Merlin France, Carrefour, Buscapé, Mobly, Cobasi, Vivara and CI&T.

Simplex technology increased Buscapé's monthly visits by 23.6%.

Brazilian start-up, which will participate for the first time in VTEX Day, on May 30 and 31, has made a name for itself as a great ally of online retail; the company is expected to more than double revenues this year with solutions for SEO optimization and digital monitoring aimed at e-commerces.

São Paulo, 29 May 2019 - Simplex, a Brazilian start-up specialized in Search Engine Optimization (SEO) and digital monitoring to improve e-commerce performance, has contributed positively to Buscapé's great results in the last three semesters. In just ten months, starting in June 2018, Indexa's platform increased site visits by 23.6%, driving close to 5 million additional monthly visits to the digital platform, as well as creating around 187,000 landing pages for its website.

Founded in 2017 by professionals from e-commerce, the financial sector and services, Simplex already has 20 major clients - in Brazil and abroad - and earned in 2018 R$ 2 million. The plans for 2019 are to reach BRL 4.5 million. The start-up has made a name for itself as a great ally of online retail, with fast implementations - done in less than ten days - and an unbeatable business model: the good old commission on sales resulting from its tools. In other words, the initial investment is minimal, it guarantees an excellent browsing experience to the Internet user and the results with the additional sales, coming from its platform, immediate. This year, the company participates in VTEX Day, in São Paulo, May 30 and 31, one of the largest meetings of digital business innovations in the country.

Simplex's success lies in its technology that uses artificial intelligence and its internet tracking software to "predict" what consumers are looking for on the web and offer them, in milliseconds, on automatically created pages, products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. Its Indexa platform generates landing pages that have the same layout as the e-commerce site, respecting all the rules of search engines to optimize SEO results, that is, organic search results (unpaid).

SEO in the DNA

Florian Bessonnat, one of the founders of Simplex, who has already been responsible in Europe for the SEO of websites such as Yahoo and, in Brazil, Casas Bahia and Extra, explains that in Indexa's DNA is embedded an "almost religious" zeal for SEO precepts. "Its laws are our bible," he says, with a touch of humor. The importance attached to SEO rules is justified. "Their algorithms only favor websites that offer consumers a good browsing experience. And only in those cases do they ensure that search engines find the websites immediately, free of charge. In practice, the better your SEO, the less your e-commerce will depend on the high investments required in boosted searches, in which you pay to achieve a better position in the search results", argues the entrepreneur.

In fact, the secret of e-commerce is to know how to go beyond online visits made via advertising (or Search Engine Marketing - SEM). It is worth winning over the consumer through organic, unpaid searches. According to Impact, an American website specializing in marketing, 63,000 searches are conducted on Google alone per second, of which nearly half use four keywords or more. Specifically in Brazil, according to the Consumer Barometer, 80% of Brazilian consumers on the internet use search engines to obtain information.

"By creating pages that strictly follow all the SEO rules advocated by search engines, the products that are presented on our pages to the Internet consumer are not just 'similar' to what has been asked of the search engines. On the contrary, they are exactly what they are looking for," he points out. For this reason, Simplex has been noted for attracting qualified traffic to its clients' websites and ensuring an excellent experience for those who are browsing, which translates into an improvement in the sales conversion rate per visit. The platform also brings a significant improvement in the position of the website in the ranking of the main search platforms. All this, in an automated way, without any impact of increased personnel costs.

Keeping an eye on performance

Similarly, CEREBRO, another Simplex platform, is used in the back-end of e-commerces such as Buscapé and high-traffic websites. Its purpose is to monitor - 24 hours a day, seven days a week - the site's performance from the point of view of information technology, marketing and commercial issues. The solution operates with more than 600 different metrics, issuing alerts whenever any aspect of the website (and competitors) shows any anomaly.

CEREBRO's metrics range from excessive page loading times, e-commerce platform instabilities, bounce rates, new user numbers, frequent users, visit statistics by channel (mobile, desktop, tablet) or by browser, or the security level of a page, among others.
Simplex's digital monitoring platform also has an anomaly alert system that is accessed simultaneously by several areas of the company - from marketing, to sales and IT. With this, failures and possible problems on the website are addressed by all areas of the company, in a minimum period of time, neutralizing any difficulties and preventing the site's performance from affecting its position in the rankings of search engines.

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Service:

Simplex at VTEX Day

Simplex at VTEX Day
When: May 30 and 31
Where: São Paulo EXPO
Address: rodovia dos Imigrantes, kilômetro 1,5
Location: start-ups area, booth 5

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Simplex, whose solutions are present in 20 large e-commerces in Brazil and Europe, will participate, for the first time, in VTEX Day, on May 30 and 31; its solutions adopt AI and a proprietary web tracking software.

São Paulo, May 2019 - Simplex, a Brazilian start-up specializing in Search Engine Optimization (SEO) and digital monitoring to improve e-commerce performance, participates for the first time in VTEX Day, in São Paulo, May 30 and 31, one of the largest digital business innovation meetings in the country. Its solutions - which adopt artificial intelligence and proprietary web tracking software - are already present in twenty major national and international e-commerces and are responsible for increasing Buscapé's total monthly visits by 23.6% in just ten months, starting in June 2018.

The Brazilian start-up's Indexa platform, for example, can "predict" what consumers are looking for on the web and offer them, in milliseconds, on automatically created pages, products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. Its Indexa platform generates landing pages that have the same layout as the e-commerce site, respecting all the rules of search engines to optimize SEO results, that is, organic search results (unpaid).

SEO in the DNA

In fact, the secret of e-commerce is to know how to go beyond online visits made via advertising (or Search Engine Marketing - SEM). It is worth winning the consumer through organic, unpaid searches. Indexa has been noted for increasing the total monthly visits of its clients, which is equivalent, in the case of Buscapé, to more than 5 million additional monthly visits and 187 thousand landing pages created in just ten months. This better performance also translates into qualified traffic to the website and an improvement in the sales conversion rate per visit, in addition to a better experience for the Internet user who visits the site. The adoption of the platform also results in a better position of the website in the ranking of the main search platforms. All this, in an automated way, without any impact of increased personnel costs.

Keeping an eye on performance

Similarly, CEREBRO, another Simplex platform, is used in the back-end of e-commerces such as Buscapé and high-traffic websites. Its aim is to monitor - 24 hours a day, seven days a week - the site's performance from both an IT, marketing and commercial perspective, and ensuring the best possible SEO. The solution works with more than 600 different metrics, issuing alerts whenever any aspect of the website (and competitors) shows an anomaly. In practice, it gathers information from nine renowned digital monitoring tools, such as Alexa, Search Metrics and SEM Rush.

CEREBRO monitors everything from excessive page load times, e-commerce platform instabilities, bounce rates, new user numbers, frequent users, visit statistics by channel (mobile, desktop, tablet) or by browser, or the security level of a page, among other metrics.

Always alert

Simplex's digital monitoring platform has an anomaly alert system that is accessed simultaneously by several areas of the company - from marketing, to sales and IT. With this, failures and possible problems on the website are faced by all areas of the company, in a minimum period of time, neutralizing any difficulties and preventing the performance of the site from affecting its position in the rankings of search engines. Finally, concise reports are generated, giving greater relevance to what the user of each area - whether Marketing, Sales or IT - needs to follow.

Founded in 2017 by e-commerce, financial and service professionals, Simplex earned R$ 2 million in 2018. The plans for 2019 are to reach R$ 4.5 million. The start-up has positioned itself as a great ally of online retail, with fast implementations - made in less than ten days - and an unbeatable business model: the good old commission on sales resulting from its tools. In other words, the initial investment is minimal and the results with additional sales, coming from your platform, immediate.

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Service:

Simplex at VTEX Day
When: May 30 and 31
Where: São Paulo EXPO
Address: rodovia dos Imigrantes, kilômetro 1,5
Location: start-ups area, booth 5