Stars of Black Friday, electronics register an increase in searches conducted by consumers in the second week of November, points Radar Simplex.

São Paulo, November 11, 2022 - Sales champions on Black Friday, electronics registered a significant increase in searches carried out by consumers in the second week of November, compared to the previous week. Cell phones, TVs and air conditioners stood out in this movement. Data from Radar Simplex, special edition Black Friday, indicate that searches for cell phones grew 17%, TVs increased 8% and searches for air conditioners registered a significant increase of 61%. Particularly among cell phones, searches grew, in general, from the most expensive and sophisticated models to the simplest and cheapest. The most popular brands are iPhone, Samsung, Motorola, Xiaomi and the popular Blu, with devices in the range of R $ 300.00.

Searches for video game consoles also rose in the second week of November, causing this item to enter the list of the ten most sought after in the period. Other electronics, such as refrigerators and air fryers, maintained search rates similar to the first week of the month, except washing machines, which lost positions and left the list of the most sought after. (see list at the end of the report).

For the CEO and founding partner of Simplex, João Lee, with the approach of Black Friday, the trend is that electronics, which historically are the items that most arouse consumer interest in this sales event, continue to register an increase in searches. "This trend of growth in searches for electronics should remain now until Black Friday, but we see that other products also compete for this space, such as sneakers and decorations", analyzes. In the specific case of TVs, the proximity of the start of the FIFA World Cup, which begins on November 20, is certainly a motivating factor. "As Brazil debuts in the World Cup on 24, possibly the interest in the product should remain until Black Friday," predicts Lee. 

The Simplex CEO also points out that some products that were among the top ten most searched last week, still remain well positioned, in the list of the 15 most searched, such as books and sofas. The surprise of the week were diapers, which entered the list of products of greatest interest to consumers. "Sign that not only electronics lives Black Friday. The consumer is interested in all kinds of promotion and e-commerces need to be aware of these sales opportunities, "says Lee.  

The Simplex Radar, special edition Black Friday, is a survey that monitors weekly searches performed by consumers in the largest e-commerces operating in Brazil. 

Attention to landing pages

Simplex's CEO warns that e-commerces, which have already included words and terms related to Black Friday on their landing pages, should now avoid making major changes to these pages. This is because expressive changes in content can lead search engines to consider that it is a new page, and it loses its ranking position, something that can have a very negative impact on the entire sales effort of the period. "There are no problems with making small adjustments such as price or delivery time, but more significant changes to landing pages and titles can cause loss of ranking. You need to be aware of this, "he warns.    

Comparative table with the ten most searched items in the first two weeks of November by consumers. Source: Simplex Radar.