Stocks, drinks and alliances were in the sights of Brazilians this August
Radar Simplex Platform registers what are the main trends in consumer searches on the Internet
São Paulo, September 15, 2021 - Brazilians are looking for ways to dodge the effects of inflation on their assets, want to buy drinks wholesale and are more willing to commit affectively. These are the main variations of searches on the Internet, pointed by Simplex Radar, a platform from startup Simplex that uses artificial intelligence to capture trends indicated by searches made online, from 6 million landing pages of large national e-commerces.
Online search for the term "stocks" was surprising for the month. It showed a jump of 169% above the average of the last eleven months. The variation may be a reflection of the highest IPCA for August in 21 years, when inflation hit 9.7% in 12 months. "With the gains of traditional investments being eroded at this rate, it is natural that citizens seek other forms of investment," believes João Lee, founding partner of Simplex.
Cheapest Wholesale Shopping
Similarly, Simplex Radar captured a continued and growing movement of searches for "beverage wholesale." The term, compared to last year, grew by 9.2%. If compared to May, searches were up by almost 70%. "We believe that with a tight budget, people are looking for new ways to buy cheaper. And many retailers are already offering delivery services to the final consumer," informs Lee.
Those who follow consumer behavior on the internet realize that Brazilians maintain hope, despite a challenging economic scenario. A sign of this is a slight increase in searches for alliances. It is 5% higher than last year and reached the third place in the Simplex Radar of August. This is an item that traditionally registers search peaks in January, when people make their New Year's resolutions, and in June, because of Valentine's Day.
Father's Day
Also in August, due to Father's Day, there was an impact on the searches for men's rings, a product whose demand rose 287% compared to July. The result, however, is still below last year's Father's Day.
In the case of tires, one of the Radar Simplex's top hits in its entire historical series, we see that searches in 2021 are 20% above those registered last year, indicating a steady and consistent upward trend. In August alone, the Radar Simplex registered 77 thousand clicks on the term, very close to the record of November last year, during Black Friday.
Check below the 10 items that showed the greatest variation in searches in August:
- Stock Market
- Wholesale of alcoholic beverages
- Alliance
- Tire
- Jewelry
- Male ring
- Closet
- Office Chair
- Beach tennis racket
- Table for 4 chairs