The arrival of the cold weather impacts Internet searches
Second skin T-shirts and beach sneakers are on the rise, alongside traditional N95 masks and tires; Simplex Radar shows 1,155% increase in demand for Playstation 5
São Paulo, June 17, 2021 - Whether due to the shortage of chips in the electronics market, or for any other reason, the fact is that the Playstation 5 proved to be a difficult item to acquire in the Brazilian market in May. There was an increase of 1,155% in internet searches for PS5 throughout the month. In a single e-commerce, the game console surpassed the house of more than 18 thousand searches. It was the largest increase in searches among all categories monitored by Radar Simplex, a platform that uses artificial intelligence to capture trends in online searches carried out on 2 million landing pages of large national e-commerces.
In May, N95 masks remained among the top click positions, a place it has held since January. The product registered a 61% growth from its March peak and 33% more than in April. Following masks are tires, which have also been among the top searches since the beginning of 2021.
Winter is coming
The mantra "Winter is coming!", from the Game of Thrones series, seems to translate well part of the seasonal behavior of the Brazilian online consumer. With the drop in temperatures in the country, searches for "second skin", a T-shirt worn under shirts and blouses grew, indicating an increase in searches by 244% compared to April. The item has registered higher demand in May, with annual peaks of searches in that month. Another item, who knew?, has proven to be another seasonal champion in May: beach sneakers. Despite the cooler temperatures, in 2021, the product registered a 341% increase over April clicks; as well as, in 2020, it suffered a 706% increase over April. "Paulistanos and Cariocas are more adept at this sport because it allows greater distance between players on sand courts, which have proliferated in large cities. This trend has even been the subject of press reports," he explains.
Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces.
- PS5 (Playstation 5)
- Office Chair
- Mask
- Alliance
- Covid test
- Tire
- Second skin
- Desk
- Jewelry
- DNA testing