Pandemic-related products and services attract fewer searches on the Brazilian internet
After months in which hand sanitizer, masks and Covid-19 diagnostic tests had a large share of online searches, in April internet users focused their attention on office chairs and bicycles.
São Paulo, May 10, 2021 - The monitoring of searches made by Brazilians on the internet reveals a divorce between the peak of the pandemic and the demand for items and services related to it. This is what Radar Simplex reveals, a platform that uses artificial intelligence to capture trends in online searches carried out on about 2 million landing pages of large national e-commerces.
"We were surprised that searches for tests to diagnose the disease have fallen to 4.5% of what they were a year ago. Similarly, N95 masks, a hot item in March when they registered close to 46,000 searches in monitored e-commerces the month before last, plummeted to less than half that total in April."
John Lee
João Lee, founding partner of Simplex, a São Paulo-based start-up dedicated to increasing online traffic and sales conversion for major brands, points out. He stresses that April 2021 was the month in which the highest lethality of the pandemic was recorded so far, and which took the lives of 82,401 Brazilians. For the businessman, this dichotomy may indicate that Brazilians have reached a state of exhaustion with the topic.
Covid-19 notwithstanding, the searches that stood out the most in April were office chairs (a product that was already the search champion last March) and which now accounts for more than 10% of total searches in the furniture and decorative objects category. Another that leads online searches is the bicycle, for which demand is now ten times higher than a year ago and for which searches have been increasing consistently in recent months. Today, internet searches for the leisure and transportation medium are 5.4 times higher than a year ago. Lee points out that while these searches do not necessarily translate into e-commerce sales, they do indicate consumer desire to purchase the item.
Check out the ten searches that have grown the most in the last 30 days by Radar Simplex
- Office Chair
- Bicycle
- Closet
- Desk
- Sofa bed
- Beach tennis
- Cell phone (various brands)
- Tire
- Bedside table
- Punch bag