Simplex's new partner gives strong growth rhythm to the company in Brazil and abroad
Vicente Rezende, ex-B2W and Cnova, arrives at the Brazilian start-up with the goal of billing R $ 10 million in 2020 and consolidating the company's presence in Brazil and Europe, where it already operates in France and Italy; England is the target market for next year
São Paulo, November 18, 2019 - After winning more than 20 clients in Brazil and Europe, Simplex, a Brazilian start-up that develops products that increase organic traffic (without investment in media) and sales conversion of e-commerces and digital businesses, is preparing to earn R$ 10 million in 2020, five times more than 2018 revenues.
Behind the company's new pace is newcomer partner Vicente Rezende, with more than 20 years of experience in large e-commerces. "Organic traffic is the best traffic an e-commerce can have. However, it requires hard, constant and multidisciplinary work," he says.
Organic traffic as a goal
According to the entrepreneur, Simplex has managed to automate practices to maximize organic traffic for digital businesses - a concept also known as SEO - through tools that adapt its content to the requirements and best practices of the main search engines. All this is offered as Software as a Service (SaaS), a model that is paid according to the use of the platform. "This is something I had never seen before. In addition, our solution delivers conversion rates up to 30% higher," he says. "The moment has come to give even more scale to the business and bring a new gas to our operations outside Brazil", he guarantees.
"We have the possibility to revolutionize the way we understand the optimization of organic traffic for digital businesses," says the entrepreneur. According to him, Simplex allows a new possibility: to scale the practices that increase it, without depending on great efforts from the IT team. "We are a "MarTech", that is, a technology-intensive company to bring impact and scale solutions to marketing," says Rezende.
Unique trajectory
Simplex's new partner was part of the teams that founded e-commerces such as B2W and Cnova, which are among the largest online stores in Brazil. He was also the CMO (Chief Marketing Officer) of L'Oreal Brasil, a company he left in the middle of the year to join the start-up. "I worked together with the other two partners - João Lee and Florian Bessonnat - at Cnova until 2016, where we managed to have 50% of our e-commerce traffic coming from organic traffic. This saved that operation millions of reais in media investments annually," he recalls.
"When I took over as vice-president of Buscapé, I invited them to help me again with the challenge of increasing traffic," he recalls. The two executives, on this occasion, created Simplex and developed the product. "I saw the technology they developed work more than once. I tested it and approved it so much that I decided to become their partner," he summarizes.
At Buscapé, Rezende recalls, Simplex's solutions increased, in just ten months, about 5 million total monthly visits to e-commerce. All automatically, without any impact on the team and, above all, without competing with any other priority of the client's technology team.
Lisbon Web Summit and globalization
Rezende celebrates the invitation made to Simplex as a participant in the Web Summit in Lisbon, which took place between November 4 and 9. "We are already born global and this was a great opportunity to present the solution to other markets in the European Union that we do not yet operate," he says. Next year, Simplex should focus its expansion to new markets, such as English, after having already won large customers on the European continent in countries such as France and Italy.
Simplex's main product, the Indexa platform, uses artificial intelligence to monitor and "predict" what consumers are searching for on the web and offer them, in milliseconds, automatically created pages with products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. In practice, it generates landing pages that have the same layout as the customer's website, but in absolute compliance with the best practices of the main search engines. All this together brings additional traffic with higher conversion.
Weight portfolio
The businessman believes that Simplex's turnover will grow due to the rapid acquisition of new customers, digital businesses of all sizes, both in Brazil and abroad. "In the last four months alone, we have won five major clients," he says. Simplex already provides its services to companies such as Leroy Merlin France, Carrefour, Buscapé, Mobly, Cobasi, Vivara and CI&T.