Simplex technology increased Buscapé's monthly visits by 23.6%.
Brazilian start-up, which will participate for the first time in VTEX Day, on May 30 and 31, has made a name for itself as a great ally of online retail; the company is expected to more than double revenues this year with solutions for SEO optimization and digital monitoring aimed at e-commerces.
São Paulo, 29 May 2019 - Simplex, a Brazilian start-up specialized in Search Engine Optimization (SEO) and digital monitoring to improve e-commerce performance, has contributed positively to Buscapé's great results in the last three semesters. In just ten months, starting in June 2018, Indexa's platform increased site visits by 23.6%, driving close to 5 million additional monthly visits to the digital platform, as well as creating around 187,000 landing pages for its website.
Founded in 2017 by professionals from e-commerce, the financial sector and services, Simplex already has 20 major clients - in Brazil and abroad - and earned in 2018 R$ 2 million. The plans for 2019 are to reach BRL 4.5 million. The start-up has made a name for itself as a great ally of online retail, with fast implementations - done in less than ten days - and an unbeatable business model: the good old commission on sales resulting from its tools. In other words, the initial investment is minimal, it guarantees an excellent browsing experience to the Internet user and the results with the additional sales, coming from its platform, immediate. This year, the company participates in VTEX Day, in São Paulo, May 30 and 31, one of the largest meetings of digital business innovations in the country.
Simplex's success lies in its technology that uses artificial intelligence and its internet tracking software to "predict" what consumers are looking for on the web and offer them, in milliseconds, on automatically created pages, products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. Its Indexa platform generates landing pages that have the same layout as the e-commerce site, respecting all the rules of search engines to optimize SEO results, that is, organic search results (unpaid).
SEO in the DNA
Florian Bessonnat, one of the founders of Simplex, who has already been responsible in Europe for the SEO of websites such as Yahoo and, in Brazil, Casas Bahia and Extra, explains that in Indexa's DNA is embedded an "almost religious" zeal for SEO precepts. "Its laws are our bible," he says, with a touch of humor. The importance attached to SEO rules is justified. "Their algorithms only favor websites that offer consumers a good browsing experience. And only in those cases do they ensure that search engines find the websites immediately, free of charge. In practice, the better your SEO, the less your e-commerce will depend on the high investments required in boosted searches, in which you pay to achieve a better position in the search results", argues the entrepreneur.
In fact, the secret of e-commerce is to know how to go beyond online visits made via advertising (or Search Engine Marketing - SEM). It is worth winning over the consumer through organic, unpaid searches. According to Impact, an American website specializing in marketing, 63,000 searches are conducted on Google alone per second, of which nearly half use four keywords or more. Specifically in Brazil, according to the Consumer Barometer, 80% of Brazilian consumers on the internet use search engines to obtain information.
"By creating pages that strictly follow all the SEO rules advocated by search engines, the products that are presented on our pages to the Internet consumer are not just 'similar' to what has been asked of the search engines. On the contrary, they are exactly what they are looking for," he points out. For this reason, Simplex has been noted for attracting qualified traffic to its clients' websites and ensuring an excellent experience for those who are browsing, which translates into an improvement in the sales conversion rate per visit. The platform also brings a significant improvement in the position of the website in the ranking of the main search platforms. All this, in an automated way, without any impact of increased personnel costs.
Keeping an eye on performance
Similarly, CEREBRO, another Simplex platform, is used in the back-end of e-commerces such as Buscapé and high-traffic websites. Its purpose is to monitor - 24 hours a day, seven days a week - the site's performance from the point of view of information technology, marketing and commercial issues. The solution operates with more than 600 different metrics, issuing alerts whenever any aspect of the website (and competitors) shows any anomaly.
CEREBRO's metrics range from excessive page loading times, e-commerce platform instabilities, bounce rates, new user numbers, frequent users, visit statistics by channel (mobile, desktop, tablet) or by browser, or the security level of a page, among others.
Simplex's digital monitoring platform also has an anomaly alert system that is accessed simultaneously by several areas of the company - from marketing, to sales and IT. With this, failures and possible problems on the website are addressed by all areas of the company, in a minimum period of time, neutralizing any difficulties and preventing the site's performance from affecting its position in the rankings of search engines.
Service:
Simplex at VTEX Day
Simplex at VTEX Day
When: May 30 and 31
Where: São Paulo EXPO
Address: rodovia dos Imigrantes, kilômetro 1,5
Location: start-ups area, booth 5