According to the survey, Brazilians are also already planning for Black Friday 2024
São Paulo, August 2024.
Amazon Prime Day, Amazon's annual promotion, which took place between July 16 and 21, boosted Internet searches, but anyone who thinks that the most popular item was a branded product is mistaken. In July, the biggest search was for 'manga'(comic books of Japanese origin), according to the July Simplex Radar, a survey created by the startup Simplex, which monitors the searches made by consumers in the country's e-commerces. The search for manga grew by 5892% compared to June, while kindles - which occupy second place in the ranking - grew by 704%. Searches for the virtual assistant Alexa grew by 654%.
"Prime Day undoubtedly dominated the web in July. And even those who didn't buy from Amazon were impacted by the date. Promotions always move the market, because consumers are curious to compare prices in different places and make sure they get a good deal," explained João Lee, CEO of Simplex.
Black Friday on Brazilians' radar
Following this logic, many consumers have already started researching when this year's Black Friday will fall. "Black Friday Date" appeared in second place in the ranking, up 5,033% on the previous month. "Those who didn't want to spend money now are planning to take advantage of the next big promotion. There is also a whole movement on the part of the main retailers in relation to the date which traditionally begins in mid-July, early August," adds Lee.
The electronic game Subway Surfers, air conditioning, a cat, an iPhone 12, a chest of drawers and a Hyundai HB20 car complete the Simplex Radar. The latter(Hyundai HB20), according to a recent survey by the National Federation of Motor Vehicle Distribution(Fenabrave), came third in the ranking of the best-selling cars in July.
See below for a complete ranking of the items that most interested Brazilians in July and their respective growth compared to June:
- Manga (+5,892 %)
- Black Friday date (+5,033 %)
- Kindle (+704%)
- Alexa (+654%)
- Subway surfers (+431%)
- Air conditioning (+394%)
- HB20 (+317%)
- Cat (+268%)
- iPhone 12 (+254%)